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Privacy Statement

This privacy statement (“Privacy Statement”) describes how personally identifiable information (“PII”) may be used online. PII, as described in United States privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read this Privacy Statement carefully to get a clear understanding or how Ipsum Diagnostics LLC (“Ipsum”, “we”, “us” or “our”) collects, uses, protects or otherwise handles PII through our website at www.ipsumdiagnostics.com (the “Website”).

What personal information do we collect from the people that visit the Website?

Ipsum collects PII through the Website when you voluntarily provide it to us. If you choose to use one of our online forms, we ask you to provide limited personal information, such as your name, address, telephone number and/or email address. This information is only used to contact you regarding questions you may have about information received from Ipsum.

Cookie Placement

Ipsum, like many other commercial sites, may use a standard technology called “cookies” to collect information about how our site is used. Cookies were designed to help a website operator determine that a particular user had visited the site previously and thus save and remember any preferences that may have been set. We may use cookies to keep track of information about your current web browsing session which will be discarded as soon as you log out or close your web browser. This information also allows us to statistically monitor how many people are using our site and for what purpose. We may also make use of “persistent or memory based” cookies, which remain on your computer’s hard drive until you delete them. Although you have the ability to modify your browser to either accept all cookies, notify you when a cookie is sent, or reject all cookies, it may not be possible to utilize our services if you reject cookies.

How do we use your information?

We may use your PII:
(1) to provide you with the services and products you request;
(2) to answer questions about our services; billing, payment methods or use of the Website; or
(3) to process or collect payments for our services.

Disclosure of PII to Third Parties

We will not disclose any PII to any third party, unless:
(1) you have authorized us to do so;
(2) we are legally required to do so, for example, in response to a subpoena, court order or other legal process; and/or
(3) it is necessary to protect our property rights related to the Website.

We also may share aggregate, non-personal information about website usage with unaffiliated third parties. This aggregate information does not contain any personal information about our users.

California Online Privacy Protection Act

The first state law in the nation to require commercial websites and online services to post a privacy policy, the California Online Privacy Protection Act (“CalOPPA”) went into effect in 2004. It was amended in 2013 to require new privacy disclosures regarding tracking of online visits. CalOPPA applies to any person or company in the United States (and conceivably the world) whose website collects personally identifiable information from California consumers. CalOPPA requires the website to feature a conspicuous privacy policy stating exactly what information is collected and with whom it is shared.

According to CalOPPA, we agree to the following:

  • Users can visit the Website anonymously.

  • Once this Privacy Statement is created, we will add a link to it on our home page or, at a minimum, on the first significant page after entering the Website.

  • Our Privacy Statement link includes the word “Privacy” and can be easily be found on the page specified above.

You will be notified of changes to the Privacy Statement on our Privacy Statement webpage.

You can change your personal information by emailing us at privacy@ipsumdiagnostics.com.

Children’s Privacy

You should be aware that the Website is not intended for, or designed to attract, individuals under the age of 18.

Fair Information Practices Principles

The Fair Information Practices Principles (FIPPs) are guidelines that represent widely accepted concepts concerning fair information practice in an electronic marketplace. The FIPPs have played a significant role in the development of data protection laws around the globe. Understanding the FIPPs and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

We will notify you via email within 7 business days in the event of a data breach. We agree that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

How We Protect Information Online

Ipsum exercises great care to protect PII. This includes, among other things, using industry standard techniques such as firewalls, encryption, and intrusion detection. As a result, while we strive to protect personal information, we cannot ensure or warrant the security of any information you transmit to us or receive from us. This is especially true for information you transmit to us via email since we have no way of protecting that information until it reaches us since email does not have the security features that are built into our websites.

In addition, we limit Ipsum employees and contractors’ access to personal information. Only those employees and contractors with a business reason to know have access to this information. We educate our employees about the importance of maintaining confidentiality of customer information.

Our security arrangements are reviewed periodically as we deem appropriate.

Links to Other Sites

We do not include or offer third-party products or services on our website.

Contacting Us

If there are any questions regarding this Privacy Statement, you may contact us using the information below.

Ipsum Diagnostics LLC
8607 Roberts Drive, Suite 125
Atlanta, GA 30350
privacy@ipsumdiagnostics.com

Note

From time to time, we may change this Privacy Statement. For example, as we update and improve our services, new features may require modifications to the Privacy Statement. Accordingly, please check back periodically.

This Privacy Statement was last updated Dec. 6, 2021.